 Performance Summary
Overview
Ad Peeps is a fast and reliable banner ad
management software solution built using the PHP scripting language with a MySQL database
backend. The objectives of the Ad Peeps project was to create a software solution that was
(1) easy to install, (2) easy to use (without a 50 page users manual) and (3), capable of
delivering and tracking banner, rich-media, and text ads with unarguable speed and
precision.
The Decision to use PHP
Ad Peeps was developed using the
PHP scripting language for several important reasons. The first is speed. Not only should
your banner ad management software execute quickly, it should do so without slowing down
the rest of your web server. PHP allows this without demanding a lot of server resources.
The decision to use PHP over PERL in this instance was easy.
Secondly, PHP was used because
of its immense stability. For many webmasters, advertising is a key source of revenue thus
creating the dire need for a stable scripting engine to run your banner ad management
software. PHP uses its own resource management system, and has a sophisticated method for
handling variables, making it intrinsically a robust system.
Additionally, PHP is widely
available on most web host and because it's open source, its free to use -- without the
expensive license requirements of other platforms such as ASP.
The Decision to use MySQL
MySQL is one of the fastest, most popular
open-source databases currently available; making it a natural choice for the Ad Peeps
application. It is also widely accessible on most web host making it a great combination
for use in conjunction with PHP.
MySQL's architecture makes it extremely fast
and easy to customize. Extensive reuse of code within the software and a minimalistic
approach to producing functionally-rich features has resulted in a database management
system unmatched in speed, compactness, stability and ease of deployment.
Innovative Software Design
Ad Peeps uses an innovative design technique
to your serve banner, rich-media, and text ads. Our unique coding style and database
structure allows the software to generate a qualifying ad from the MySQL database in one
single query. Query execution on MySQL database is done in a matter of milliseconds. The
result is extremely fast loading advertisements.
Conclusion
Ad Peeps was designed with performance as one
of its primary objectives. We have achieved this goal by using the most versatile
solutions to deliver unparalleled performance. Ad Peeps is able to run on a typical web
server with access to PHP and MySQL. It is capable of serving at the very LEAST 500,000
impressions per day but, of course this depends on how loaded the server already is,
memory, CPU speed, ect.
Learn More
We invite you to take a tour of the software
and it's features by clicking here. You'll learn of the many
benefits Ad Peeps provides and at $50.00 USD, its a bargain without compromise
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