How AdPeeps Determines If an Ad Can Display
AdPeeps evaluates multiple settings before an ad is eligible to display. If an ad is not appearing, one or more of these conditions is usually the reason.
The table below outlines the most common issues, what they mean, and where to check them.
| Condition | Explanation | Where to Look |
|---|---|---|
| Ad Size | The ad size must match the size specified in the HTML code unless All Sizes was selected. If the banner size does not match, the ad will not display. | View the HTML code and look for bsize=ADSIZE. If the size is wrong, regenerate the HTML code. |
| Target Zone | The ad must be linked to the same zone referenced in the HTML code. | View the HTML code and look for bzone=TARGETZONE. Then verify targeting under Edit Ad Settings > Targeting. |
| Advertiser / Ad Status | Both the advertiser and the ad must be Active. Ads that are paused, pending approval, or suspended will not display. | Main Screen. Filter or search by advertiser name or status. |
| Start Date | Ads scheduled to start in the future are not eligible to display yet. | Edit Ad Settings > Schedule tab |
| Day of Week | The ad must be allowed to display on the current day of the week. | Edit Ad Settings > Schedule tab |
| Hour of Day | The ad must be allowed to display during the current hour. | Edit Ad Settings > Schedule tab |
| Daily Capping | Limits the maximum number of impressions an ad can receive per day. Once reached, the ad stops displaying. | Edit Ad Settings > Expiration tab |
| Frequency Capping | Limits the number of impressions an ad can receive per IP address per day. | Edit Ad Settings > Expiration tab |
| Expiration | Ads can expire based on impressions, clicks, or a date range. Expired ads are no longer eligible. | Edit Ad Settings > Expiration tab or view the Expired Ads report |
| Geotargeting | The visitor’s location may not match the include or exclude rules set for the ad. | Edit Ad Settings > Geotargeting |
Testing Geotargeting
If you are using geotargeting and an ad is not showing, your IP address may not resolve to the location you expect.
To test how the GeoDB maps your IP address: https://www.adpeepshosted.com/geoip-test
This tool shows the country, region, and city AdPeeps associates with your IP address.
Final Checklist
Before assuming there is a system issue, confirm:
- The HTML code was regenerated after changes
- The ad and advertiser are active
- The zone, size, and targeting match the ad call
- Scheduling and capping limits have not been reached
- Other eligible ads exist if capping is enabled
Most display issues are resolved by checking one of the items above.